Micromax Mobiles

Micromax Mobiles in India have established themselves as a known brand in a few years, when Nokia used to be the only established brand in the market. Interestingly, there was no Indian manufacturer on the scene, when Nokia reigned supreme. Today’ scene happen to be different, there are at least -5- serious Indian players in the market today. Micromax mobiles happen to be front-runner brands in India today. The company is known to be produce feature rich mobile devices, with an affordable price tag, and add to the Indian patriotic fervour of being Indian brand serves well for the Micromax brand.

Micromax was dream project fulfilled by four friends, who joined together and started a company to compete with the multinational brands in the market. The company today is a pioneer in specific phone-segment like the Dual SIM models, where Nokia as a brand is still to make its presence felt with Dual SIM models. According to the IDC research, the company happens to be the 4^th largest GSM manufacturer in India today after Nokia, Samsung & LG. The company makes phone models after carefully studying the needs of the common man. For instance – Micromax X1i model was born out of the idea that there isn’t necessary power-supply in Indian villages for anyone to recharge their batteries daily. The X1i had a longer battery life and helped the customer to do away with regular charging on daily basis. Another trend was the Android Smartphone, which have become prominent in the Indian market in recent times. Micromax made sure, their Smartphones worked on Android, but laid emphasis to the price factor. Today, the Micromax A60 is one of the best selling Android phones from Micromax. Having said about the price factor, the brand is conscious about its larger segment of the price sensitive consumers. The latest from Micromax – the X200 is a dual SIM (GSM + GSM) model with reasonable amount of decent features, but is modestly priced at Rs. 1535. The online shop – homeshop18.com has most of the Micromax mobiles and comes with reasonable price discounts.