FILA, was originally founded by the Fila brothers that made clothing for the people in the Italian Alps. The company, presently, manufactures sportswear for men, women, kids and professional athletes. The primary product the company manufactured was undergarments, this changed in the 1970s, when the company switched over to sportswear and the Tennis Player – Bjorn Borg became the first public face of the brand. Today, the company has changed hands and is owned by South-Korean businessmen and has presence in over 11 countries.
Even though the company is owned by Asians, the company promotes itself to being a European Brand. The sports manufacturer is one of the serious players in the Indian sports segment, and has plans to open 60-70 stores by 2014. Presently, the company has 100-shop-in-shop tie-ups with the major retailers. Sports goods from the manufacturer are available on the online shopping website, homeshop18.com. Sports shoes from FILA are available online and certain select models are sold at attractive discounts. In order to give a better buying experience to the customer through shopping in India website shopping; certain shoes of FILA come along with sunglasses, flip-flops as freebies.
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