Maharaja Whiteline Appliances was a brand established in 1976 by a first generation entrepreneur, Mr. Harish Kumar. Today, Maharaja-Whiteline is a famous name in home appliances in the Indian consumer mindset. Recently, having acquired Gem & Beltek, the company has diversified into sealing fans and office accessories. However, the forte of the company remains household appliances and the range includes – food processor, blender, Dry-iron, mixer-grinder, toaster and wet grinder.
At homeshop18.com, online shop, there is a range of Maharaja Whiteline appliances to make you appreciate the value of good appliances in the kitchen. Out of the range displayed on homeshop18.com, there are two models of kitchen appliance, which we feel has good USP for it to become a fast seller on the website. First is the, Maharaja Smart Chef – Mixer Grinder with a heavy duty 750w motor, with a running rate of 12000-18000 rpm , the machines comes with -3- different jar sizes and 5 blades to serve for all your variety culinary preparations. The mixer-grinder has a shock-proof ABS body and a three-speed control. The appliance is priced at Rs.2, 285, that’s a 38% off on the MRP. The second appliance on the list Maharaja Mark – JX 201 (Juicer-Mixer-Grinder), with a 450w heavy duty motor and 2 jars. The speciality of the appliance is a see-through blender jar and a shock proof ABS body. Another feature is the overload prevention mechanism and one stainless steel Chutney jar. The mixer is priced at Rs. 1630, that’s a 26% off on the MRP. Browse through the online store and you would definitely find more appliances from Maharaja to your liking.
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