Blue Ocean Strategy

Traditional business outlook is about creating a product or service better than competition and leading the way by creating unprecedented lead in the market segment. There is a slightly different approach when it comes to the strategy being spelt out , the ‘Blue Ocean Strategy’ is all about tapping into unexplored markets by gauging the need; of the shifting consumer perception.  The main mechanism which is focussed upon here is the need to create a product utility with strategic pricing to overcome the traditional adoption hurdles. There are four organisational hurdles, when it comes to adopting such a strategy, which are – cognitive, resource-based, motivational and politics-based. The pillar of this strategy is “Value Innovation” – the concept makes sure the company creates value for itself and for the buyer. The concept is in direct contradiction to Michael Porter’s idea of successful businesses to be either low-cost providers or niche players. The idea was proposed by Charles WL Hill in 1988, while contradicting the Michael Porter’s model for competition. This book and other business books are available on the India online shopping website, homeshop18.       

127hrs | The Movie

Directed by the acclaimed directed Danny Boyle – the legendary director who came out with the critically successful Slumdog Millionaire, which made a distinctive mark at the Oscars, sometime in the recent past. His most recent movie happens to 127hrs, the story about Aaron Ralston (James Franco) – who is a mountaineering enthusiast, who goes on a trip to the Canyonlands National Park without informing anyone about his whereabouts. It so happens that during the trip, he gets involved in a boulder accident and gets his arm trapped into a massive boulder. Only armed with a pocket knife, Ralston makes the inevitable decision of cutting his arm into-half to save him-self from starvation.  James Franco who played the role of Aaron Ralston, was nominated for an Oscar for best actor by the Association of Motion Picture Association (AMPA). This movie and other adventure movies are available on the India online shopping website, homeshop18. Buy movie online on the India shopping website, homeshop18, for Rs.424, with a 15% off on the MRP. 

India after Gandhi: History of World’s Largest Democracy

The book written by the noted historian Ramchandra Guha chronicles the history of modern India, right from the beginning of the freedom movement to the recent past. The book begins with the British Raj, when the ruling government believed India to be too mature and another school of thought believed India to be too young to self-govern itself. Then came along Jawaharlal Nehru – the most trusted confidant of Mahatma Gandhi, who was Oxford educated and had view of the world, which was quite different from a contemporary Indian at that point in time. The Nehru era lasted for 15-years and during the time – India was able to frame her constitution, give equal rights to men and woman. And mostly, he believed a rightful place for India in the context of the world – and engineered movements like Non-Aligned Movement (NAM) in world afflicted by Cold-war syndrome. Later in 1966, Nehru’s daughter – Indira Gandhi became the Prime Minister of India, although she continued her father’s good work, India for the first-time after Independence had emergency imposed on itself. Post her death, it was her second son Rajiv Gandhi, who took over the mantle and became one of the most popular leaders of a youthful India. Also, the book captures images of India, which had its fair share of ugly incidents like communal riots, which scarred the country for long. This book and other political books are available on the India online shopping website, homeshop18.        

Wall Street 2 – Money Never Sleeps

Micheal Douglas reprises his role as Gordon Gecko in the 1986 film remake of Oliver Stone movie is about stock markets and trading. The movie brings together the winning combination of Micheal Douglas and Oliver Stone to the large screen. Loosely based on the financial crisis that gripped the world in 2008; Gordon Gecko has turned humanitarian is promoting a book called as “Is Greed Good?”  From the point of view of the main villain from the last movie, he has turned more humane and believes personal greed need to be avoided, when dealing in trades and bonds. Gordon’s daughter has now grown up and is apparently dating a proprietary trader – Jacob Moore. Upon seeing, Gecko remembers his own protégé Charlie Sheen from the past. The rookie is working with Louis Zabel from Keller Zeber Investments and shares a passion for green energy. Jacob’s boss apparently has to fend-off a hostile takeover bid from Bretton James (Josh Brolin). Such a scenario begins to bring in the rookie and Gecko as allies, to help out each other in the time of crisis. The movie and other business movies are available on the India online shopping website, homeshop18. Buy movie online from online e-shop, homeshop18 and get free shipping till your doorstep. 

AR Rehman – Musical Storm

After wins in BAFTA, Golden Globe and Oscar – AR Rehman, the musician has become world-renowned and has been instrumental in bringing us outstanding tunes from all over the world. Lately, he has been called the “Mozart of the East”, and has become the iconic superstar on the Indian music scene. Starting from Roja, Rangeela, Mumbai, Kadhalan, Gentleman, Alaipayuthey, Zubeida, Lagaan, Rang De Basanti and Jodha Akbar. In spite of his well-established fame, Rehman, shies away from the public glare and continues to compose – well known tunes from the quietness of his recording studio. There are other things that could amaze the first time reader – like composing music at night away from the waywardness of the city or being fiercely protective about his privacy or the compulsive need for him to always get it right. Also included is his continuous fascination for electronic equipments, his relationship with his mother, his faith – which is a constantly lets him keep his feet on the ground. This book and other music books are available on the online shopping website, homeshop18.  

Story of Ram Retold | Ashok K Banker Book Series

It is not often that a story of epic status gets a tantalizing twist and is retold in a modern way. Ashok K Banker happens to be man, who has worn many hats in his professional life. Apart from being a writer, the author did dabble as a print journalist, columnist, scriptwriter and as a copy-writer. Finally, today, the world knows him as a writer, who retells mythical legends with a modern twist. Ashok K Banker before his claim to fame as a modern mythological writer, started his journey as a crime novel writer – which were mostly edge-of-the-seat thrillers. This style has influenced his narrative about retelling the story of Ram. The complete Ramayan has been broken into various sections based on the events in the story. The narrative is fast paced and uses modern jargon and terminologies to establish a connect into the minds of modern reader. The plots and visual scenery look straight out of plot scene from the latest movie rendition from Quentin Tarantino or Robert Rodriguez, the zippy narrative seems to be Banker’s trademark, which thrills and also inspires, the same time. The book and other mythical books are available on the India online shopping website, homeshop18.Buy book online and get up to 35% off on MRP.

ETO Chargers

In this age of Smartphones, it becomes equally important for anyone to have an immediate charging of battery, since the number of application on phones today exceed previous times. These light-weight, small in size, easy to carry devices are portable chargers, capable of storing charge and help your Smartphones, mobiles phones and cameras to function longer than usual. There are different variations to the charger available; ETO 2000 – 12hrs of battery life; ETO 3000 – 18hrs of battery life; ETO3800 – 21hrs of battery life. ETO Brute is capable of charging your laptop for an additional 8hrs and netbook for 10hrs. The brute model is the most powerful amongst the lot and is capable of supporting laptops. This ETO battery charger is available on the India online shopping website, homeshop18. The range starts at Rs.2450 to Rs.7450, the higher price is for the ETO Brute model.   

Andaz Apna Apna | The Movie

One of the best movies that has come out in Bollywood in recent times, the movie brings together – 4-famous Indian actors on the Indian movie scene- Aamir Khan, Salman Khan, Raveena Tandon & Karishma Kapoor. The movie is the brain child of the famous Indian director – Rajkumar Santoshi, who is not known for his comedy movies, but is known for more melodramatic movies.  The movie is all about fun and games amongst 4-similiar age group people, who come together and what entails is pure fun. Two unemployed guys, played by Aamir Khan & Salman Khan – have life-long dream of marrying a rich girl, but fate has it, their circumstances does not allow them to travel beyond the confines of the small village. The two guys take the biggest decision of their life and sell their ancestral property, with the money they earn, go about chasing the girl of their dreams, advertised in a newspaper. The two guys, with a lot of hook and crook, goes about reaching the girl and with a whole play of comic situations, begin to get closer to the girl. Eventually, they win over the girls, but happen to fall for the wrong ones, since the girl has interchanged the identities. The movie makes the plot looks unreal when compared to real life situations; this makes the movie a laugh riot. This movie and other movies are available on the online shopping website, homeshop18. Buy movie online from teleshopping website, homeshop18 for Rs.125, with FREE Shipping on all movie on the online retail website.        

Poor Economics by Abhijit Banerjee & Esther Duflo

This book is a rarity, it might not be most prolific book discussed on any business platform nor its’ meant for the eager business student. However, what makes the book sparkle is the kindness that blossoms through, making a pitch for the reasons why poverty perpetuates in the world. Loaded with hard facts and figures, the authors go about peeling the problems at hand, more like deciphering a puzzle to make the readers understand, the overlooked factors that needs to be given adequate attention to make their argument eloquent. The main focus of the book is on poverty traps, which big profile authors in the domain attribute poverty to. In theory, the phenomenon is a self-perpetuating array of factors that make the poor experience to pave way for a depreciating and at times stagnating lifestyle. The interventions suggested in the book are tried and tested means, but are backed by appropriate reasoning; facts and figures. One such example is about distributing short-term social services for Free or with heavy subsidy. Often, it is observed that social services are not utilised due to misinterpreted perception in the social context. Such interventions seek to break the skewed perception, however, again as with all other human experiences, it is loaded heavily towards inconsistencies. Women in one part of the world might react differently to such intervention in the social domain. Overall, the book subtly acknowledges the presence of poverty traps, but the intervening social actors, do not exactly seem to know, where to put the ladders in the first place. They do disapprove demand based development approach in social sector, but development in their view are precipitated from small ‘nudges’ and ‘pushes’ at appropriate places to encourage people act in their best interest, rather being pushed into it. This book and other business books are available on the online shopping website, homeshop18. Buy book online – Poor Economics – for Rs.364, with 27% off on MRP. Avail Free Shipping on all book purchases from the online shop – homeshop18.